TTC Campaign Problem: The TTC’s previous advertising campaigns have had a condescending tone, thus making riders fear or resent the TTC Example #1:This ad talks down to riders and unfairly groups every rider into the fare evading camp Example #2:This is common sense - having this ad displayed is an annoyance for most riders Here is my proposed solution: The TTC should run a campaign that shows gratitude for its ridership Customers will be thankful for the kind words and relate to the anecdotes in the body copy Kindness on behalf of the TTC will reduce the mundane aspect of taking public transit These ads can be run in tandem within the same subway cars/buses The goal is to foster a better relationship between the TTC and its riders
