Orchard is a local company based out of Toronto, Ontario. The brand focuses on bringing people together through a shared passion for the arts and authentic connections.
In collaboration with Orchard’s founders, I spearheaded an OOH print campaign. The goal was to generate traffic to Orchard’s Instagram, increasing brand exposure, specifically in the Gen Z cohort (18-25)
OOH Posters
For this campaign, I was responsible for writing copy and designing the ads
Every ad included a QR code that linked to Orchard’s Instagram, creating a “Learn More” CTA
