Fender Concept Campaign

I created this Fender Campaign to honour deceased guitarists who played Fender’s signature model, the Fender Stratocaster electric guitar.

I chose 3 guitarists who left a massive legacy on both music and the Stratocaster guitar.

Jimi Hendrix. Stevie Ray Vaughan. Buddy Holly. Musical greats that will never be forgotten.

The goal of this campaign is to invoke curiosity in consumers. Younger guitarists may not be as familiar with these players.

A blog on Fender’s website can accompany this campaign, highlighting these players and the history behind their signature Stratocasters.

By adding historical context, an emotional appeal is created, inspiring customers to emulate the greats.

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