Toronto Transit Commission (TTC)
Concept Campaign
Date: January 2026
Campaign Goal: Gratitude campaign created to improve rider morale while also reducing fare evasion and transit crime
The TTC’s previous advertising campaigns have had a condescending tone, thus making riders feel unappreciated and annoyed
By grouping all riders into the fare evasion camp, you create a general sense of discontentment
Here is my proposed solution:
The TTC should run a campaign that shows gratitude for its ridership
Riders can relate to the individuals on the posters and feel less alienated during their commute
By fostering a better relationship between the TTC and its riders, this campaign aims to create a safer and happier TTC
Disclaimer: Independent concept created for portfolio purposes. Not affiliated with or commissioned by the Toronto Transit Commission (TTC).