REMAX - Wayne Kahn
Direct Mail Flyer
Date: March 2025
Goal: Re-design flyer to improve readability, flow, and overall look & feel
I reached out to Mr. Kahn and offered to build him a
mock-up flyer, free of charge
After receiving this flyer in the mail, I noticed a few issues:
Copy-dense which makes it difficult to read
Socials are pictured, but there is no way to access them
(no QR code)Overall design is busy and lacks structure
Pictured above is the re-designed version, which I created based on the following principles:
Reduced amount of copy and summarized key sections
Added QR codes on both sides, allowing readers to directly access Wayne’s socials
Added monthly calendar to increase functional use
case of flyerIncreased size of “Interested?” CTA and included on both sides of flyer
