Abercrombie & Fitch
Concept Campaign
Date: November 2025
Campaign Goal: Drive eCommerce sales of A&F’s new Western line
I designed this campaign to promote A&F’s new Western collection.
These posters are optimized for socials (Insta, TikTok). They can also been show in print (budget permitting)
Using A/B testing, the effectiveness of both headlines can be measured.
The ad’s artwork can be used as a graphic for shirts, sweaters or jackets, boosting ad recall
Artwork sourced from Google
Disclaimer: Independent concept created for portfolio purposes. Not affiliated with or commissioned by Abercrombie & Fitch.