Fender

Concept Campaign
Date: April 2026

Campaign Goal: Legacy campaign intended to cement Fender as the leading producer & supplier of electric guitars worldwide

I created this Fender Campaign to honour deceased guitarists who played Fender’s signature model, the Fender Stratocaster.

I chose 3 guitarists who left a massive legacy on the Fender Stratocaster, each legends in their own right.

Jimi Hendrix. Stevie Ray Vaughan. Buddy Holly. Musical greats that will never be forgotten.

Fender’s blog can feature an article for each player, highlighting their career and the impact they all left on the instrument and music as a whole.

Disclaimer: Independent concept created for portfolio purposes. Not affiliated with or commissioned by Fender.

With nostalgia and emotional appeals employed, this campaign will excite current players and open up the door for new players too.

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