I chose to write with a playful tone, signifying that Timex doesn’t take itself too seriously
After finding this vintage ad from Audemars Piguet, I was inspired to re-purpose it for a different brand and watch
I chose Timex as my brand and chose the 1983 E-Line as the watch
Timex is positioned as an budget watch as opposed to AP’s luxury positioning
Here are my ads, with two different taglines that can be used for A/B testing
Timex produces quality and affordable timepieces, allowing clients with lower incomes to still enjoy what watches have to offer. For that reason, this campaign aims to target the younger demographic (Gen Z).
The “cheekiness” of the copy plays into Gen Z’s sense of humour. The goal is to invoke a sense of nostalgia in the viewer to create a yearning for an idealized time.
