Abercrombie & Fitch
Concept Campaign
Date: Feb. 16, 2025
I designed this campaign to promote A&F’s new western collection.
These posters are optimized for print magazines and Instagram/TikTok
Using A/B testing, the effectiveness of both headlines can be measured.
The ad’s artwork can be used as a graphic for shirts, sweaters or jackets, boosting ad recall
Artwork sourced from Google
Campaign goal: drive purchases of men’s new western collection
Disclaimer: Independent concept created for portfolio purposes. Not affiliated with or commissioned by Abercrombie & Fitch.