Tropicana, one of the leaders in the global fruit-based beverage industry, has established a majority share of the market. The company’s brand messaging has created strong associations of taste, quality and consistency.

Inspired by Tropicana’s “BREAD” Ad (pictured below), this concept reel uses an orange as the sun to complement the tagline in the middle. The end goal is to reaffirm consumers’ associations of Tropicana as a refreshing beverage.