Timex
Concept Ad
Date: March 2025
Goal: Bring consumers through the AIDA funnel, starting with awareness & interest, targeting Gen Z buyers
For the copy, I paid homage to old advertising styles by using an appeal to humour with a cheeky tone
Disclaimer: Independent concept created for portfolio purposes. Not affiliated with or commissioned by Timex.
After finding this vintage ad from Audemars Piguet, I was inspired to re-purpose it for a different brand and watch
I chose Timex as my brand and chose the 1983 E-Line as the watch
Timex is positioned as a value brand, as opposed to AP’s luxury positioning
Two different taglines which can be used for A/B testing
